Win-Win Business Strategy
EMSCB addresses the technical and business challenges with "win-win" strategies that provide competitive advantages for all involved players.
Provider of digital content benefit since they can run highly-innovative business models on common of the shelf hard- and software while at the same time they will get a wide-ranging and econmically reasonable protection of their content.
Vendors benefit by using a trustworthy, standardized platform based on open standards. The consortium guarantees a non-discriminatory access to the platform. EMSCB enables them to offer trustworthy applications to their customers without maintaining own complex developments.
End-user benefit from running trustworthy information workflow on their networked systems. In contrast to todays non-trustworthy systems, in particular insecure operating systems, the platform provides security services to protect sensitive applications and data according to the end-user policies. In particular, users should keep control over their systems. Thus, EMSCB helps towards more effective and economical workflows.